Knowledge Center · WebForging Library
Choosing a Website Presence Supplier
There are three essential ingredients you should look for in a web presence provider — whether you plan to handle development internally or find an outside partner. Mastering these three criteria will help you cut through the noise and choose a supplier who will serve you well for the long term.
The Three Essential Ingredients
⚙️ Technology
Look for the technical ability to go beyond a simple web presence. You want a supplier who can handle what you may need down the road — not just your immediate requirements — so you don't have to change horses mid-stream. Secure transactions, real-time inventory, streaming video, interactive forms and calculations: look for a supplier who can handle your technology needs for the long term.
🎨 Graphics
Your supplier should have the ability to make you look like the kind of company people want to deal with. Graphics includes the ability to make it easy for visitors to find what they're looking for — someone who makes your site intuitive to navigate within an attractive package.
📈 Marketing
The third — and most important — ingredient is marketing. You can have a site that works perfectly and looks great, but if no one goes there it is just an expense. Most small shops are strong in either technology or graphics, but rarely both — and marketing is the most commonly missing piece.
We believe marketing should ultimately direct and be responsible for your web presence — whether the project is in the hands of a web developer or an in-house team.
What You'll Actually Find in the Market
All web production shops have the first and second capabilities to some extent — they must, to be in the business. However, small shops are generally stronger in either technology or graphics, depending on the background of the owner.
OnYourMark.com LLC — All Three, Integrated
OnYourMark.com LLC consists of a Fine Family of Companies — tightly integrated to bring technology, design, and marketing expertise to small and medium-sized businesses. Each member of the family represents a core focus, integrated so each can bring added value to the other, and separated just enough to offer best-of-breed technology and service.