Services · Internet Marketing
Search Engine Optimization
At OnYourMark, SEO is part of our overall web design process — not an add-on after the fact. A website that looks great and works perfectly is only an expense if no one visits it. This is why search engine optimization is built in from the very start of every project.
We create websites that balance a positive customer experience with search engine friendly content, structure, and technical performance. Both matter. Neither is optional.
How We Do SEO
Keyword Research — Start With Your Customers
We ask you to assemble lists of keywords and descriptions. More importantly, we put ourselves in the shoes of your prospects — the words and phrases they actually type to find what you offer, not the internal jargon your company uses.
On-Page Optimization
Page titles, meta descriptions, header hierarchy, image alt text, internal linking, and URL structure — all optimized before launch. This is the technical foundation that tells search engines what each page is about.
SEO Copywriting
Content that describes your business accurately and uses the language your prospects search for. We write for humans first — engaging, clear, and useful — and let search engines find what they need naturally within that content.
Technical SEO
Core Web Vitals, mobile performance, crawlability, schema markup, canonical tags, and sitemap submission. The structural layer that lets search engines index and rank your content correctly.
Traffic Analysis & Refinement
We track organic keyword rankings, traffic sources, and conversion behavior — then refine. SEO is not a launch deliverable. It is an ongoing practice that compounds over time.
What Our SEO Work Covers
Page Title Tags & Meta Descriptions
The first thing Google reads and the first thing a searcher sees. Every page gets a unique, keyword-targeted title and description that earns the click.
Site Architecture & Internal Linking
How your pages connect to each other signals importance to search engines. We structure your site so authority flows to the pages that matter most.
Local SEO & Google Business Profile
For Wisconsin businesses, local search visibility is often more valuable than broad organic rankings. We optimize your GBP listing, citations, and local content to dominate local results.
Schema Markup & Structured Data
Schema tells search engines — and AI answer engines — exactly what your content means. Business type, location, services, reviews, and FAQs all become machine-readable.
Core Web Vitals & Page Speed
Google uses page experience signals as a ranking factor. We build and optimize for fast load times, layout stability, and interactivity on both desktop and mobile.
AI Search Visibility
When ChatGPT, Perplexity, or Google AI Overview answers a question in your category, your business should be in the response. We structure content so AI systems can extract and cite your expertise accurately.
Want More Organic Traffic?
Schedule a free consultation about SEO for your website. Whether you need a new build or a redesign, we start with the search foundation every time.