Services · Web Consulting
Complete Marketing Plans
As simple or as sophisticated as you need — internet-only or fully integrated with your direct mail, trade publications, trade shows, and broadcast schedules. We offer internet marketing plan services that meet your business where it is and build toward where it's going.
We also work closely with several superior local full-service agencies when broader marketing integration is required — helping you enhance the return on your total marketing investment.
What a Marketing Plan Covers
Goals & Objectives
What does success look like in 6 months? 12 months? We start with your business goals and work backward to the specific marketing activities that produce those results.
Audience Definition
Who are your best prospects? Where do they search, what do they read, and what does their buying process look like? A plan built on a vague audience is a plan built on sand.
Channel Strategy
Which channels deserve your budget and attention — SEO, PPC, social media, email, content, local search, or paid placements. Prioritized by ROI potential for your specific market, not industry averages.
Content & Publishing Calendar
What gets published, where, and when. A publishing plan that keeps your site active, your email list engaged, and your social channels current — without requiring a full-time marketing staff.
Measurement & KPIs
What metrics matter and how you'll track them. Traffic, rankings, leads, conversions, cost per acquisition. A plan without defined measurement is a plan you can't improve.
Offline Integration
Trade shows, direct mail, print advertising, broadcast, and referral programs — coordinated with your digital presence so every channel reinforces the others.
Plans for Every Stage
Foundation Plan
New or early-stage web presence
Growth Plan
Established site ready to compete
Integrated Plan
Multi-channel, offline + online coordination
Schedule a Free Marketing Plan Consultation.
Meet with an OnYourMark specialist to discuss developing a marketing plan for your website and overall digital presence. No cost, no obligation.