Services · Internet Marketing
Social Networking Services
Networking has been around for years as a way to share knowledge, create relationships, and grow business. Social media — LinkedIn, Facebook, X, Instagram, and YouTube — has taken that to a global scale. The question for most businesses isn't whether social media matters. It's how to use it without wasting time on the wrong platforms, the wrong content, or the wrong audience.
OnYourMark helps you build and implement an effective social networking strategy — planning, setup, training, and ongoing support.
What We Provide
Social Media Strategy & Planning
Which platforms make sense for your business and audience. What to post, how often, and what outcomes to measure. A plan that integrates with your website, blog, and email marketing rather than running in a silo.
Setup & Profile Optimization
LinkedIn, Facebook, X, Instagram, and YouTube profiles set up correctly — branded, complete, and connected to your website and Google Analytics for proper attribution.
Integration With Your Blog & Email
Your blog posts, email newsletters, and social content all work better when they reinforce each other. We integrate your WordPress blog with your social accounts so new content reaches every channel automatically.
Training & Ongoing Support
We get you connected and show you how to use the tools effectively. For clients who want ongoing support, we provide consultation, content planning, and performance review on a regular cadence.
Consulting Services
Already active on social media but not seeing results? We audit your existing presence, identify what is working and what is not, and recommend a focused strategy to improve performance.
The Guiding Principle
Great marketing is great common sense and great common courtesy.
— OnYourMark.com LLC fundamental marketing philosophy10 Principles for Social Media Representation
Where Wisconsin Businesses Should Focus
LinkedIn — B2B and Professional Services
The highest-ROI social platform for most B2B companies, professional services firms, and manufacturers. Company page, personal profile optimization, and content that demonstrates expertise to decision-makers.
Facebook — Local Business and Hospitality
Still the most broadly used platform for local businesses, restaurants, retail, and community-facing organizations. Google Business Profile and Facebook work well together for local visibility.
YouTube — Video and Search
YouTube is the second-largest search engine in the world. Video content from your business — product demos, how-tos, company introductions — lives on YouTube and feeds back into Google search results.
X (Twitter) — Niche Audiences and PR
More valuable for some industries than others. Best used for real-time engagement, industry commentary, and press relations rather than broad audience building.
Let's Build a Social Strategy That Actually Works.
Schedule a free consultation with an OnYourMark specialist about your social networking presence and how it connects to the rest of your marketing.