Knowledge Center · WebForging Library
Goal Setting
Goal setting is simply asking yourself what exactly it is you want your web presence to do for you. Better yet, ask your customers and prospects what they want your web presence to do for them.
There are many ways to measure the success of your web presence. Sales is the most obvious measure — but look past the obvious. Other measurements to consider include:
Often, increased customer service at decreased cost can be the primary goal — the chief reason for developing your web presence.
Make Your Goals Measurable
Whatever goals you choose, make them measurable. 'More leads' is not a goal — '10 qualified inquiries per month from the contact form' is. Define what success looks like before you build, not after.
Your goals will also drive every other decision in the WebForging framework: your budget, your content, your design, and the metrics you track to know whether the investment is working.
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