Services · Internet Marketing
Website Analytics
We say that getting information from the internet is like taking a sip of water from a fire hose. Your website generates an enormous amount of data every day — visitor counts, traffic sources, pages viewed, search terms used, devices, locations, and behavior flows.
The question is never whether the data exists. It's whether you can read it, understand it, and act on it. We make that possible.
What Your Analytics Tell You
Google Analytics 4 (GA4)
The current standard for web analytics. We install, configure, and connect GA4 to your Google Ads account for end-to-end campaign tracking — from first click to conversion. Custom goals, event tracking, and e-commerce reporting set up correctly from the start.
Google Tag Manager
Tag Manager lets us deploy and manage analytics tags, conversion pixels, and tracking scripts without touching your site's code on every change. Faster deployment, cleaner site code, and full audit trails.
Google Search Console
The direct feed from Google on how your site is performing in search — impressions, clicks, average position, crawl errors, Core Web Vitals, and indexing status. Essential data that GA4 does not capture.
Monthly Analytics Reports
Plain-English monthly reports covering traffic trends, top pages, traffic sources, keyword rankings, and goal completions. You always know what is working and what needs attention.
Conversion Tracking & Goal Setup
Raw traffic data is only useful when tied to outcomes. We configure goal tracking for form submissions, phone calls, purchases, and any other conversion event that matters to your business.
Getting information from the internet is like taking a sip of water from a fire hose.
— Keith Klein, OnYourMark.com LLCThe goal of analytics is not to collect more data — it's to surface the right data at the right time. We configure your analytics environment so your dashboard shows what your business decisions actually depend on, not a wall of numbers that takes an hour to interpret. Every hosted OYM client receives analytics as part of their monthly site review.
Know What Your Website Is Actually Doing.
Analytics installation, goal setup, and monthly reporting included with every OYM hosting plan. Contact us to discuss a standalone analytics audit or setup for your existing site.