Services · Web Consulting
Internet Marketing Plans & Planning
Looking to make the most of the internet in your overall marketing plan but unsure where to start? After 38 years guiding Wisconsin businesses online, we know how to cut through the noise and focus on the channels, tools, and tactics that actually move the needle for your type of business.
An internet marketing plan is not a document — it's a working roadmap that tells you what to do, in what order, with what budget, and how to know whether it's working.
The Internet Marketing Channels We Plan Around
Search Engine Optimization (SEO)
The foundation of every plan. Organic search traffic compounds over time and delivers the highest-quality leads of any digital channel — prospects who are actively looking for what you offer.
Pay-Per-Click Advertising (PPC)
Immediate visibility on Google and Bing while organic rankings build. Targeted by keyword, location, device, and audience — with spend controlled to the dollar.
Video & YouTube
Video advertising on YouTube reaches your audience while they're already watching content relevant to your industry. YouTube is also the second-largest search engine — product demos and how-to videos rank in both YouTube and Google search.
Social Media
LinkedIn for B2B, Facebook for local and community reach, Instagram for visual products, YouTube for educational content. The right platform depends on your audience — not industry convention.
Email Marketing
The highest ROI digital channel for most established businesses. Permission-based email keeps your brand in front of warm prospects and existing customers on a regular, cost-effective basis.
AI & Automation
Lead follow-up sequences, chatbots, Voice AI, and CRM automation extend the reach of your marketing without adding headcount. The fastest-growing component of every OYM marketing plan.
How the Planning Process Works
Free Consultation
A no-obligation conversation about your business, your goals, and your current marketing activity. We listen before we recommend.
Free Website Analysis
We review your current site against your stated goals — search visibility, speed, conversion, and competitive position. You see exactly where you stand before committing to anything.
Plan Development
A prioritized, channel-specific marketing plan built around your goals, budget, and timeline. Simple enough to execute, specific enough to measure.
Implementation
We execute the plan — or train your team to do so — with clear milestones, reporting, and monthly review of what is working.
Measure, Adjust, Grow
A marketing plan is a living document. We review performance monthly and adjust priorities as data comes in — compounding results over time.
Not Sure Where to Start? That's Exactly Why We Exist.
Schedule a free consultation with an OnYourMark specialist. We'll show you where your current digital presence stands and what a focused internet marketing plan would change.