E-Commerce & Online Stores
Sell Online Without Handing 3% of Every Sale to a Platform You Don't Own.
We build custom WooCommerce stores on WordPress — so you own your store, your data, and your sales channel. No transaction fees. No platform lock-in. No monthly SaaS bill that grows as your business does.
Sound Familiar?
Three Reasons Your Current Online Store Isn't Working the Way It Should.
💸 Platform Fees That Eat Your Margin
Shopify charges transaction fees on every sale — on top of payment processing. As your store grows, so does the cut going to the platform. That's a fee structure designed to scale with your success, not support it.
🧱 Template Walls You Can't Break Through
Hosted builders give you a template. The moment you need something the template doesn't do, you're hiring a developer at platform-specific rates or paying for yet another app subscription.
🔒 You Don't Own Your Store
If the platform changes its terms, raises its prices, or shuts down a feature you depend on, you have no recourse. Your store, your products, and your customer data live in a system you don't control.
Our Capabilities
Everything a Real Online Store Needs — Under One Roof.
🏪 Store Design & Development
Full custom WooCommerce builds — product catalogue architecture, category structure, product page design, checkout flow, and mobile-optimised shopping experience. Designed to convert browsers into buyers.
💳 Payment Processing
Stripe, PayPal, Square, and regional payment processors — configured, tested, and PCI-compliant before a single transaction goes live. We handle the complexity so you don't have to.
📦 Shipping & Fulfilment
Real-time shipping rates, carrier integration (USPS, UPS, FedEx), flat-rate rules, local pickup options, and ShipStation integration for order management. Shipping that works on day one.
📋 Inventory Management
Product variations, stock tracking, backorder handling, digital downloads, and subscription products — configured for your catalogue and manageable without a developer after launch.
🧾 Sales Tax & Compliance
Wisconsin sales tax configuration, multi-state rules where applicable, and WooCommerce Tax integration. Tax compliance handled correctly from the start, not retrofitted after an audit.
Know Your Options
WooCommerce vs. Shopify vs. Site Builders — An Honest Comparison.
Every platform has trade-offs. Here's how they compare on the factors that matter most for growing Wisconsin businesses.
| Factor | WooCommerce (OYM) | Shopify | Site Builders |
|---|---|---|---|
| Transaction Fees | None beyond payment processing | 0.5–2% per sale + card fees | Varies — often high |
| Monthly Platform Fee | Your hosting only | $39–$399+/mo | $16–$65+/mo |
| Ownership | You own everything | Data locked to Shopify | Platform-dependent |
| Customisation | Unlimited — open source | App store + theme limits | Very limited |
| SEO Control | Full — WordPress native | Limited URL/schema control | Very limited |
| Ongoing Cost | Hosting + optional care plan | Monthly SaaS, scales up | Monthly SaaS |
WooCommerce isn't right for every business. If you're selling 5 products with no custom requirements, a hosted builder may be fine. If you're building a real business channel, you should own the infrastructure it runs on.
How We Work
From Product Catalogue to First Sale — Here's What to Expect.
Discovery & Requirements
We map your product catalogue, shipping rules, payment requirements, tax obligations, and integrations before touching design. E-commerce complexity is discovered here, not mid-build.
Week 1Store Design
Category structure, product page layout, checkout flow, and mobile shopping experience — designed before development begins. You see the store before we build it.
Weeks 2–4Development & Integrations
WooCommerce build, payment gateway, shipping, tax, and third-party integrations — built and tested in staging before anything touches your live site.
Weeks 3–7Product & Data Setup
Products imported, descriptions written or migrated, images optimised, categories structured, and inventory counts set. We handle the data work so you don't rebuild by hand.
Weeks 6–8Testing, Launch & Handoff
Full testing across devices and payment scenarios. A launch checklist refined over dozens of store builds. Training on daily management and ongoing care plan support after go-live.
Weeks 8–10Why Choose Us
We Build Stores That Work — and Keep Working After Launch.
E-Commerce Complexity, Handled Up Front
Payments, shipping, taxes, inventory, integrations — e-commerce has more moving parts than any other site type. We configure all of it correctly before launch so you're not discovering problems when real orders start coming in.
You Own the Store, Forever
Your WooCommerce store lives on WordPress infrastructure you own. If you ever want to change hosting, switch developers, or rebuild the design, your products, orders, and customer data come with you.
E-Commerce SEO Built Into the Architecture
Product pages, category pages, schema markup, site speed, and crawlability — e-commerce SEO is complex and most builders ignore it. We build it into the store architecture from the beginning, not as an afterthought.
The Same Team, Before and After Launch
The team that built your store is the same team managing it afterward. New products added, promotions built, payment issues resolved. E-commerce never stops needing attention — neither do we.
Ready to Build a Store You Actually Own?
Whether you're starting from scratch, migrating off Shopify, or adding e-commerce to an existing site — we'll show you what a custom WooCommerce store would look like for your business. No cost, no obligation.