Services · Web Consulting
Social Media Consulting
Most businesses recognize that social media matters — but many are still trying to figure out which platforms are worth their time, what to post, how often, and how to measure whether any of it is working.
OnYourMark provides social media consulting to help you make those decisions with confidence. We have experienced team members in social networking who have helped many Wisconsin clients expand their web presence through focused, practical social media strategies.
What Social Media Consulting Covers
Platform Selection & Prioritization
Not every business needs to be on every platform. We evaluate your audience, industry, and goals to determine which platforms deserve your attention — and which ones you should ignore.
Audit of Your Existing Presence
If you're already active on social media, we review what's working and what isn't — profile completeness, content quality, engagement patterns, and how your presence compares to competitors.
Content Strategy & Editorial Planning
What to post, how often, and in what format. A content plan built around your audience's interests and your business goals — not generic best practices that don't fit your market.
Integration With Your Website & Marketing
Social media works best when it connects to everything else — your blog, your email list, your Google Business Profile, and your website. We map those connections and set them up.
Measurement & Accountability
Defining what success looks like — followers, engagement, click traffic, lead generation — and building a simple monthly review process so you always know whether your effort is paying off.
Ongoing Consulting & Support
Monthly strategy sessions, content review, and performance analysis for clients who want a social media partner rather than a one-time plan. Available on a retainer or as-needed basis.
Questions We Help You Answer
Which platforms are actually worth our time?
Depends on your audience, your industry, and what you're trying to accomplish. LinkedIn for B2B, Facebook for local reach, YouTube for search — but the right answer for your business requires a conversation.
How often should we post?
Consistently is more important than frequently. One well-crafted post per week that your audience finds useful beats five throwaway posts. We help you find the sustainable cadence for your team.
Should we run paid social ads?
Organic reach on most platforms has declined significantly. For many businesses, a small paid budget amplifying good organic content outperforms either alone. We evaluate whether paid makes sense for your situation.
How do we know if it's working?
We define the metrics that matter for your goals before you start — not just follower counts, but website traffic, lead inquiries, and revenue attribution where measurable.
What should we actually post about?
Content that is useful to your audience — not just promotional. We help you build a content framework based on the questions your prospects ask, the problems you solve, and the expertise only you can share.
Ready to Make Social Media Work for Your Business?
Schedule a free consultation with an OnYourMark specialist about your social media presence and how it connects to your overall web strategy.