Search Engine Marketing

Search Engine Marketing
Getting Found on the Internet

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In search engine marketing, content is king. A user-friendly site with keyword-rich text is the favorite food of a search engine spider. Optimize for and register with quality search engines and directories, fine-tuning as you go. Get free links whenever possible (except avoid FFAs). Exchange links as much as practicable. Explore other online opportunities to promote your site.

As important as search engines and other online promotion tools are, remember that the majority of first-time visits to your web presence are likely to come as a result of a print or other advertisement. Be sure to integrate your web presence into all of your marketing efforts. Finally, please consider my firm’s contributions to the world of search engine optimization, registration and maintenance services. For full services, see RegisterSuccess. Do-it-yourself, using the same tools we use at Register Success, at

Search Engine Marketing, SEM, is about getting your website found by Internet search engines such as Google, Yahoo! and Bing. It’s about being found for what you make, the services you offer and the things you sell. Search engine marketing includes search engine optimization (SEO), search engine registration (SER), and buying paid search advertising including pay-per-click ads (PPC).

Whether you need a new website design or just want more traffic, Schedule a free consultation for an OnYourMark specialist to meet with you about your web presence.

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