OnYourMark.com LLC
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Pay Per Click Management

Services · Internet Marketing

Pay Per Click Campaign Management

Pay-per-click advertising (PPC) lets you appear at the top of search results immediately — paying only when someone actually clicks your ad. It's an auction-based system: you bid on keywords relevant to your products or services, and your ads appear in the sponsored listings on Google and Bing.

Done right, PPC drives qualified traffic and measurable ROI. Done wrong, it burns budget fast. Our experienced search marketing staff manages campaigns for clients — and trains others to run their own successfully.

⅓ LessDaily Ad Spend ReducedA client came to us with an existing campaign. We reduced daily spend by a third while delivering more impressions and clicks.
12%+Click-Through RateAn e-commerce client we trained to run his own campaign now sees CTR over 12% on some keywords — and still consults us as needed.

Full-Service PPC — What We Cover

Research & Strategy

Initial campaign development and strategy
Advanced keyword research
Competitor analysis and gap identification

Campaign Setup

Complete campaign setup on Google Ads and/or Bing
Google Analytics integration and goal tracking configuration
Conversion tracking and attribution setup

Ongoing Management

Strategic bid management
Account settings monitoring including geotargeting
Ad campaign copywriting and A/B testing
Ad copy performance testing and iteration
Ongoing keyword development and negative keyword refinement
Dynamic keyword insertion into ads
Monthly performance and analysis reporting
Single dedicated account representative

Additional Services Available

Up to two personal consultations per month
Click fraud monitoring and conversion tracking
International PPC campaign management
E-commerce PPC ROI reporting
Landing page design and implementation
Multivariate testing on landing pages

We Work Two Ways

🎛️

We Manage It For You

Hand us the campaign. We handle research, setup, copywriting, bid management, testing, and monthly reporting. You see what is being spent, what is converting, and what it is worth — without having to live inside Google Ads.

🎓

We Train You to Run It Yourself

Some clients want the skills, not just the results. We set up the campaign correctly, work alongside you for the first few months, and hand off a well-performing campaign you can manage independently — with consulting support available when you need it.

Free, No-Obligation PPC Consultation.

We can tailor a plan to meet your pay-per-click needs — full management, training, or anywhere in between. Contact us to discuss.

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