Services · Internet Marketing
Email Marketing
Email is the most used — and misused — aspect of the internet.
It is also perhaps the most crucial communication tool at a company's disposal. Use email to keep clients and prospects informed with a newsletter, gather information with a survey, or announce new products and services. We guide you through the planning and implementation of email marketing programs that actually get read.
Permission Marketing — The Only Email That Works
Direct email campaigns are the most cost-effective directed form of marketing to anyone, anywhere, ever. Because it is so powerful and so inexpensive, it is also seriously overused for spam.
Permission marketing — also called opt-in marketing — uses direct email only with the recipient's consent. When done right, people are actively requesting that you put your message on their screen on a regular basis. That is a fundamentally different relationship than advertising.
To earn permission — to have thousands of people ask you to contact them regularly — you have to have something to offer besides commercials.
What Makes a Permission Email Worth Reading
Your email campaign should have regular features that are genuinely useful to your audience. The goal: present worthwhile information that maintains interest and drives traffic back to your site. Keep all items brief — headlines and one-to-three line synopses — with the possible exception of one feature article per issue.
Keep an archive of your newsletters on your website — you expand site content, show prospects what to expect, and give search engines more to index.
What We Provide
Strategy & Planning
Campaign goals, audience segmentation, sending frequency, content calendar, and list building strategy — developed before a single email is sent.
Platform Setup — MailerLite
We configure and manage your email campaigns through MailerLite — our recommended platform for small and medium-sized businesses. List management, automation sequences, signup forms, and performance reporting all included.
GoHighLevel Email Automation
For clients on AI and automation plans, email sequences are built directly in GoHighLevel — triggered by form submissions, lead scoring, purchase events, or calendar bookings. Integrated with SMS and voicemail for complete follow-up sequences.
Email Copywriting
Campaign copy written in your voice — subject lines that get opened, content that gets clicked, and CTAs that convert. Every email reviewed and approved by you before sending.
Reporting & Optimization
Open rates, click rates, unsubscribes, and conversion tracking reviewed monthly. Subject line testing, send-time optimization, and list hygiene to maintain deliverability over time.
Ready to Build an Email List Worth Having?
We guide you through the planning and implementation of an email program that earns permission, stays out of spam folders, and drives results.