Services · Internet Marketing
Key Prospect Reporting
Your website is visited every day by companies you don't know about yet. Key prospect reporting uses your traffic data to identify which businesses are visiting your site — giving you a monthly list of warm, uncontacted prospects you can reach out to directly.
For B2B companies, this is one of the highest-ROI activities in your marketing stack. The prospects are already interested — they came to you.
A manufacturing client's traffic logs showed a large number of visits from an East Coast corporate headquarters — and an even larger number from the corporate parent in Scandinavia.
That prospect became a multi-million dollar, multi-year customer. The only reason the client knew to reach out was because they were watching who was watching them.
This is not a typical result — but if your average sale is significant, it is absolutely worth tracking who is visiting your site.
What the Report Includes
Company Identification
Each visiting company is identified by name, website address, and industry — pulled from traffic log data and reverse IP lookup. You see who visited, not just that someone did.
Pages Viewed & Visit Depth
Which pages each company visited and how many — a strong signal of intent. A company that viewed your pricing page four times and your contact page twice is a very different prospect than one that bounced from the homepage.
Contact Information for Follow-Up
Where available, contact information is included so your sales team can act on the leads directly. The report turns anonymous traffic into a named, actionable prospect list.
Monthly Delivery
Reports are compiled monthly and delivered in the first few days after month-end — giving your sales team a fresh prospect list at the start of each new period.
For clients who want real-time B2B visitor identification — not just a monthly report — we integrate Visitor Queue, which identifies visiting companies as they arrive and delivers leads directly to your CRM or inbox. It pairs well with GoHighLevel for automated follow-up sequences.
Learn about Visitor Queue →The highest-value use of prospect data is an automated follow-up sequence that contacts warm leads within minutes of identification. Our GoHighLevel integration handles that — email, SMS, and voicemail drop, all triggered automatically from your prospect list.
See AI & Automation →Interested in a Key Prospect Report?
Request a meeting with an OnYourMark specialist to discuss adding key prospect reporting to your internet marketing plan.