Yoast SEO: The #1 WordPress SEO Plugin.
Optimize for keywords, keyphrases, synonyms, related keywords, and all word forms of those.
How Yoast SEO Works
In Yoast SEO you enter the keyword or keyphrase you'd like your post or page to rank for in search results. Yoast then runs a check on your content to verify whether you're using the keywords often enough — but not too often — and in the right spots.
In Yoast SEO Premium, this goes one major step further. Yoast will not only check for the keyword or keyphrase you enter, but will analyze your text on all variations of that word or phrase — synonyms, related keyphrases, and different word forms all covered automatically.
What Yoast SEO Includes
On-Page SEO Analysis
A traffic-light scoring system that analyzes your page in real time — checking keyword usage, title tag, meta description, internal links, image alt text, and more. Green means go; red means fix it.
Readability Analysis
Yoast checks sentence length, paragraph length, passive voice, transition words, and Flesch reading ease — helping you write content that's easy to read for both humans and search engines.
Schema Markup & Structured Data
Automatically adds schema markup to your pages — Article, WebPage, LocalBusiness, BreadcrumbList, and more. Enables rich results in Google without manual schema configuration.
XML Sitemap
Automatically generates an XML sitemap and notifies Google and Bing of changes. Every page, post, and taxonomy is kept current in your sitemap without manual updates.
Social Media Preview
Control how your pages look when shared on Facebook, X (Twitter), and LinkedIn — custom titles, descriptions, and images for social sharing, all managed from the WordPress editor.
Redirections & Breadcrumbs
Premium includes a full redirect manager — create 301 redirects when URLs change, automatically or manually. Breadcrumb navigation helps both users and search engines understand your site structure.
Yoast SEO Free
Free Forever
Yoast SEO Premium
Paid
OYM has used Yoast SEO on WordPress sites for years — it's one of the most trusted and widely used SEO plugins in the world. For new builds, we now typically default to Rank Math (our current recommended plugin) for its additional features and Google Search Console integration, but Yoast remains an excellent choice — especially on sites already using it.
The #1 WordPress SEO Plugin — Free to Start.
Visit Yoast.com to download the free plugin or learn about Premium.