Consulting & Strategy
You Don't Need More Tactics. You Need a Strategy That Actually Fits Your Business.
We work with Wisconsin business owners who are ready to stop guessing and start making deliberate decisions about their marketing, technology, and growth — with a real advisor who has been doing this for 40 years and implements what he recommends.
Is This You?
Three Kinds of Business Owners Who Work With Us.
🧭 You're Ready to Be Strategic Instead of Reactive
You've been running the business. Marketing has been reactive — whatever felt most urgent. You know there's a better approach and you're ready to build it deliberately instead of by accident.
🤯 You're Overwhelmed by Technology Choices
AI tools, new platforms, automation systems — the options are overwhelming and the vendor pitches are all noise. You want an advisor who will tell you what actually makes sense for your situation, not what they're selling.
📈 You're Ready to Scale Without It All Depending on You
Things are working at the current level. Now you need to build the marketing and operational infrastructure to grow without everything depending on you personally. That's a strategy conversation, not a tactics purchase.
Consulting Engagements
Four Ways We Work Together.
Marketing Strategy Development
A complete marketing strategy built around your business goals, your market, and your resources — not a generic framework. Covers channels, messaging, audience, competitive positioning, and a 90-day action plan.
AI Strategy Roadmap Featured
A structured engagement that audits your current operations, identifies your highest-value AI automation opportunities, and delivers a prioritised roadmap with implementation guidance. See the dedicated section below.
Technology Evaluation & Selection
Evaluating CRM systems, automation tools, website platforms, or AI vendors? We cut through the noise with independent, implementation-tested advice. No platform commissions — our recommendation is what's right for your situation.
Ongoing Strategic Advisory
A monthly engagement where we serve as your outsourced marketing and technology advisor. Regular strategy sessions, decision support, vendor oversight, and a direct line to someone who knows your business.
Named Deliverable
The AI Strategy Roadmap: Know Exactly Where AI Can Change Your Business.
From Overwhelmed to a Clear Implementation Plan
Most small business owners know AI is important. Very few know specifically which parts of their business would benefit most, which tools are worth implementing, and in what order. The AI Strategy Roadmap answers those three questions with a structured, actionable document — not a generic checklist.
Discovery
We review your current operations — every manual process, every workflow, every tool you're already using — and identify where AI automation would have the highest ROI relative to implementation cost.
Deliverable
A prioritised roadmap document: top automation opportunities ranked by impact and effort, specific tool recommendations, implementation sequence, and estimated time and cost savings per item.
Your Choice
The roadmap can be implemented by your own team, by OYM, or by any competent technology partner. We don't require you to use us for implementation — though most clients find it easier to do so.
Ready to see your AI roadmap? Start with the Free Analysis → We identify your top three automation opportunities at no cost.
The Process
From First Call to Clear Direction.
Discovery Call
A 30-minute conversation to understand your business, your goals, and your current situation. No pitch, no proposal — just enough context to know whether we're the right fit.
Engagement Proposal
We outline the engagement — scope, deliverables, timeline, and investment. For defined engagements like the AI Roadmap, this is a fixed scope. For advisory, we propose a monthly retainer.
The Work
Strategy sessions, research, analysis, roadmapping, or ongoing advisory calls. We work at your pace and your calendar.
Delivery & Ongoing Support
Every engagement ends with a clear deliverable. We don't end engagements with "let us know if you have questions." Ongoing support is included.
Why Work With Keith
40 Years of Watching What Works — and What Doesn't.
Consulting is personal. Here's who you're actually working with.
Context That Isn't Teachable
Keith founded OnYourMark in 1987. He has navigated print, Yellow Pages, early web, SEO, social media, mobile, and now AI — alongside real Wisconsin business clients through every transition. That history is not on a conference slide.
No Platform Commissions. No Conflicts of Interest.
Keith has no platform commissions, no vendor relationships that bias his recommendations, and no incentive to recommend what's easiest over what's right. If he doesn't think something will work for your business, he will say so.
AI Advice From Someone Who Actually Builds It
Keith implements AI automation tools daily — GoHighLevel, Voice AI, custom workflow systems. His AI strategy advice is grounded in what he has actually built and deployed, not conference presentations or vendor datasheets.
He Stays Available After Delivery
Consulting engagements with Keith don't end with a document and a handshake. He stays available for questions, reviews implementation progress, and adjusts recommendations as the situation evolves. Strategy is a relationship, not a report.
The First Conversation Is Free. And It Might Be the Most Useful One You Have This Quarter.
We start with a 30-minute discovery call — no pitch, no obligation. Just a direct conversation about where your business is and where you want it to go.