OnYourMark.com LLC
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Pay Per Click Management

Services · Internet Marketing

Pay Per Click Campaign Management

Pay-per-click advertising (PPC) lets you appear at the top of search results immediately — paying only when someone actually clicks your ad. It's an auction-based system: you bid on keywords relevant to your products or services, and your ads appear in the sponsored listings on Google and Bing.

Done right, PPC drives qualified traffic and measurable ROI. Done wrong, it burns budget fast. Our experienced search marketing staff manages campaigns for clients — and trains others to run their own successfully.

⅓ LessDaily Ad Spend ReducedA client came to us with an existing campaign. We reduced daily spend by a third while delivering more impressions and clicks.
12%+Click-Through RateAn e-commerce client we trained to run his own campaign now sees CTR over 12% on some keywords — and still consults us as needed.

Full-Service PPC — What We Cover

Research & Strategy

✓Initial campaign development and strategy
✓Advanced keyword research
✓Competitor analysis and gap identification

Campaign Setup

✓Complete campaign setup on Google Ads and/or Bing
✓Google Analytics integration and goal tracking configuration
✓Conversion tracking and attribution setup

Ongoing Management

✓Strategic bid management
✓Account settings monitoring including geotargeting
✓Ad campaign copywriting and A/B testing
✓Ad copy performance testing and iteration
✓Ongoing keyword development and negative keyword refinement
✓Dynamic keyword insertion into ads
✓Monthly performance and analysis reporting
✓Single dedicated account representative

Additional Services Available

✓Up to two personal consultations per month
✓Click fraud monitoring and conversion tracking
✓International PPC campaign management
✓E-commerce PPC ROI reporting
✓Landing page design and implementation
✓Multivariate testing on landing pages

We Work Two Ways

🎛️

We Manage It For You

Hand us the campaign. We handle research, setup, copywriting, bid management, testing, and monthly reporting. You see what is being spent, what is converting, and what it is worth — without having to live inside Google Ads.

🎓

We Train You to Run It Yourself

Some clients want the skills, not just the results. We set up the campaign correctly, work alongside you for the first few months, and hand off a well-performing campaign you can manage independently — with consulting support available when you need it.

Free, No-Obligation PPC Consultation.

We can tailor a plan to meet your pay-per-click needs — full management, training, or anywhere in between. Contact us to discuss.

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