Bing for Business
Microsoft's Bing platform offers a suite of free and paid tools for businesses — from site performance monitoring and local listing management to paid search advertising that reaches the audience that doesn't start with Google. OYM integrates all three Bing tools as part of our search marketing work.
Three Tools, One Platform
Bing Webmaster Tools
Site performance & search visibilityBing Webmaster Tools gives you direct insight into how Bing crawls, indexes, and ranks your site. Submit sitemaps, monitor impressions and clicks, review crawl errors, and use the keyword research tools to find search opportunities. Free, no sign-in required for basic access.
Visit Website →Bing Places for Business
Local listing & map presenceClaim and optimize your business listing on Bing Maps and local search results. Add your address, hours, phone number, photos, and categories. Consistent Bing Places data supports both Bing and Yahoo local search results — and feeds into Cortana and Windows search results.
Visit Website →Bing Ads (Microsoft Advertising)
Paid search campaignsReach the audience that doesn't start with Google. Microsoft Advertising serves ads across Bing, Yahoo, and the Microsoft Audience Network — reaching 63 million searchers who aren't reached by Google Ads alone. Campaigns import directly from Google Ads, and cost-per-click is typically lower than Google for the same keywords.
Visit Website →Why Bing Matters for Wisconsin Businesses
Bing holds roughly 6–8% of the U.S. search market — which sounds small until you consider that Bing powers search on every Windows device, Xbox, and Cortana assistant. For B2B companies, that skews toward corporate desktop users who often can't change their default browser at work.
OYM sets up and monitors Bing Webmaster Tools and Bing Places for every applicable client as part of our standard search registration process.
Want Bing Working for Your Business?
We set up and manage Bing Webmaster Tools, Places, and Ads as part of our search marketing services. Start with a free analysis.
Get Your Free Analysis